Presell like a pro
The most important thing you can do to increase your affiliate commissions is to presell properly.
Before we start, let’s talk about what preselling actually is. There are two components to it – art & science. It’s a process of taking your reader and getting them ready to buy. Then sending them to the product sales page to make the purchase. And if it’s done properly, the process is completely sub-conscious.
In a nutshell, you provide value. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Some major benefits of this process:
- It builds trust – Readers who trust you are more likely to click your links. Which obviously means you’ll make more sales.
- It takes your reader out of defense mode – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
- It preps them to buy – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
- It increases your sales – They arrive at the product website prepped to buy. With a feeling of trust and openness. This dramatically boosts your sales rate!
- Your customers are happier – Plus, they feel they’ve made the buying decision on their own. Versus being pitched or convinced. And this makes them feel better about the product they purchased.
- Preselling increases your bottom line – Satisfied customers are less like to refund. Less refunds means more affiliate money stays in your pocket.
The need to presell is clear. You increase your profits. And produce happier customers. That’s a clear win-win.
OK, so how do you do it?
You’ve learned the importance of preselling. So, hopefully you’ve decided to start preselling. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.
Mastering the art
First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.
Part 2 – the Science
You also have to include some very specific things.
First of all, it’s important HOW you present your information. You need to know where you’re going before you begin. Your goal is to sell the product you’re promoting. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.
You also have to link to the product you’re promoting discretely. Instead, you use a direct link to the product website. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? This is all part of the science of preselling. You use the “covert cookie” strategy.
The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. And when the words are in context like this, it makes perfect sense for your reader to click them.
Putting all of this together creates a powerful affiliate marketing formula for success.
Unfortunately…
Doing all of this right is really hard! Let’s talk about everything required to put this plan into action: Good content. First and foremost, you have to be able to write a great article that provides valuable information. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Strategic writing. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. Or provide so much information that they see how hard it will be to implement.
Picking products. After that you have to figure out which products you want to promote. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.
The technical know-how To be most effective you have to use the “covert cookie” method. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)
In closing:
Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. Put in the effort to reap the greater rewards.
